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From Jeff Stork and Creative Director Tom Dolle, this lushly illustrated coffee table book explores the seldom-told story of how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1960s.

With the expansion of the American suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industrys yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. By perfecting the fashion-centric concept of planned obsolescence, it became the dominant economic engine of American postwar prosperity.

The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of demand for new cars. Much of the marketing imagery of the period hasnt been published since it first came out, and this book features some of the best.

Schiffer Publishing / 12″ x 9″ / 425 color & bw images / 256 pp / March 2022 publication date

About the Authors:

Jeff Stork is a classic car historian, writer, and researcher. He spent his entire career in the automobile industry, with over 20 years of marketing experience with the Big Three. He curates a large private automobile collection in Palm Springs, California.

Tom Dolle is an award-winning graphic designer. His career includes 30 years as a design studio owner in New York and 20 years as an adjunct professor in Pratt Institutes Graduate Communication Design program. He is the creative director at , a product design company in Palm Springs, California.

Together, Jeff and Tom produced the Cul de Sac Experience, which has become one of the most talked-about, photographed, and documented events for Modernism Week, celebrating classic cars as an integral part of modernist design. They repeated that success with the rebranding of Casual Concours, a 150-plus-vehicle car show during that same Modernism Week Fall Preview weekend.